Download The Advertiser's AI Playbook

Building, Iterating and Scaling Ad Creatives with Creative Agents

In mid-2026, we launched the AgenX Creative Agent, the industry’s first AI agent designed to generate rich media and HTML5 ad creatives and activate them across display, high impact, CTV and DOOH — in minutes. Over months of running real campaign briefs through the AgenX Creative Agent, we’ve put everything we’ve tested into a playbook.

What’s inside:

• One connected workflow to help creative teams explore different visual treatments, build working prototypes, and launch across formats and channels with less production overhead
• Play 1: Explore
• Play 2: Prototype
• Play 3: Publish
• Case study: Cathay Pacific — from concept to live in 18 working days
• Principles for working with the Creative Agent
• Best practices

By the end of the playbook, you will walk away with a 10-day plan where you can launch and measure your first agent-led campaign.