Adzymic DCO automates the creative process for eCommerce brands worldwide. Adzymic’s proprietary Smart Tag technology is a type of dynamic creative solution that automates the generation of personalised dynamic display ads at scale, eliminating the need to manually maintain product feeds.
Personalized Ads done at scale through data integration
Our DCO platform generates personalized ads for your target audience groups, capable of extracting from a multitude of data sources including site behaviour, 1st / 3rd party audience segment databases, external API (Weather, Stock Price), geolocation, JSON files, DSPs' bid requests via smart macros, etc. The DCO platform converts the data into decision signals for ad variant generation, resulting in high levels of personalized marketing done at scale in programmatic advertising.
Custom Branded Templates
Going beyond standard templates, Adzymic Dynamic Creative Optimization platform develops customized templates for brands which are made to measure their desired interactive functions and layouts according to corporate guidelines. A one-time setup effort for longer-term usage, with elements that can be refreshed many times over.
Use Cases of Adzymic DCO Solutions
Discover the broad range of functions to create customized and highly relevant messages for your target audience groups.
Dynamic Product Retargeting
User browsing behaviour determines the unique set of products featured in retargeting ads generated for each visitor, no product feeds required. This aspect of the DCO solution enables personalised remarketing messages to your target audience.
Run multi-market campaigns with templates that easily generate banners in native languages (translations not included). With Adzymic’s DCO solution you easily develop marketing assets for global audiences.
User location determines ad content where you can highlight the nearest retail outlets.
Live Rates and other API signals
We pull from open-source APIs to create ads that contain real-time information such as stock prices, weather, etc. The result is timely and highly relevant marketing messages generated by the DCO solution.
Bid Request Signals for Audience Groups
Automation helps you scale up on ad variants specific to the attributes of 1st party audience segments or 3rd party databases (such as DMP), driving business results on your audience insights.
How to setup Adzymic DCO
Business Rules & Logic Setup
Map out the messaging sequence and assess data source to extract from
Dynamic Ads Setup
Select a standard format or design a custom branded template, test dynamic elements
Generate preview links for approval
Generate Creative Tags or push assets to programmatic or social media platforms
Case Study: How NTUC Income transformed their creative development process to achieve Scale and Relevancy