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    Adzymic Premium Exchange (APX)

    High Impact Formats (Rich Media Skin, Mobile Scroller etc) in curated premium inventory

    High Viewability, Brand-Safe, Attention Focused

  • What is a Adzymic Premium Exchange (APX)?

    Adzymic Premium Exchange (APX) combines the power of high impact formats (Skin, Mobile Scrollers) with premium inventory that empowers advertisers to effectively reach and engage their audiences. Developed by Adzymic in collaboration with top publishers, APX offers a curated inventory with high viewability in a brand-safe environment. The platform is available for both managed buys and Private Marketplace (PMP) deals, and uniquely includes creative setup and ad serving at no additional cost. Moreover, APX enhances audience engagement by allowing integration of Dynamic Creative Optimization (DCO) features such as Live Scores and Weather into advertisements.

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    Curated Premium Inventory

    High Viewability in Brand-safe environment. All publishers are curated for best possible attention, viewability and high impact, at competitive pricing. Now available in these Markets:

    • Singapore - Straitstimes, Channel News Asia, TodayOnline, Mothership, AsiaOne, Hardwarezone, Mashable, Zaobao etc.
    • Malaysia - Astro Awani, Says, New Straitstimes, Free Malaysia Today, Utusan Malaysia etc.

    Contact us for full list.

     

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    Attention Focused Story-telling Creatives

    Engaging, story driven and dynamic creative formats that deliver performance and drive attention

     

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    Enhanced DCO capability

    Powered by Adzymic CMP and DCO to bring automation and dynamic capabilities to high impact rich media formats.

    • Dynamic Product Ads
    • Live Score and API
    • Personalisation based on Time of Day / Day of Week
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    Ease of Activation

    APX are available in both Managed Buy or Private Marketplace (PMP) Deal.

    • Managed Buy - Adzymic Programmatic Team will do the media setup through our own seat.
    • PMP Deals - Adzymic Ad Ops team will generate Deal ID and send over the Deal ID to your DSP seat. Available in major DSP like DV360, Yahoo, The Trade Desk, Quantcast

  • Check out our latest High Impact Ad formats

    Mobile Skin Wrap

    Desktop Skin with Video

    Mobile Mid Scroll

    Desktop Skin with Gallery

  • How to setup APX Deal?

     

    1

    Preparation

    Prepare the creative assets according to ad specs (images in aspect ratio, ad copies)

    2

    Creative and Deal Setup

    Adzymic Creative and Ads Operation team will setup Deal and ad formats

    3

    Approval

    Generate preview links for approval

    4

    Live

    Generate creative tags and send Deal ID to Agency to run programmatically

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