Adzymic Smart Survey
Rapid Capture of Customer Insights and Campaign Effectiveness through Programmatic Advertising
Key Features of Adzymic Smart Survey
Take a pulse check on your campaigns within a matter of days.
Campaign measurement beyond clicks and impressions
A more cost-effective method to measure campaign performance beyond the basic metrics like clicks and impressions, allowing brands to better measure indirect results such as levels of awareness and purchase intent.
Gather insights with less intrusiveness
Brands can run anonymous surveys that contain 2-3 multiple choice questions. The survey-based banners appear on webpages as native content and are relatively less intrusive to your targeted respondents.
Full range of support to run surveys
Choose from a range of options to set up and run your surveys, from Self-serve to Creative Support to Full Managed Service. See below for more details.
Potential Use Cases of Adzymic Smart Survey
Campaign Effectiveness
How effective is my media campaign? (e.g. Ad Recall– Have you seen our brand advertised online or on TV in the past month?)
Brand Study
How does my brand fare among competitors? (e.g., when you think of category, which of the following brands do you recall or prefer?
Audience Insights
What are my target audience behaviours and insights? (e.g., which websites or apps do you visit the most?)
Audience Validation
Is my 3rd party audience database accurate? (e.g., Are you a parent with young children <10 years old?)
Pricing Model for Adzymic Smart Survey solutions
Self-Serve
- Real-time dashboard access
- Self-serve Smart Survey setup
- Media Buy for Survey excluded
- Up to 5 million ad-serving impressions
- Min 6-month duration
Recommended
Creative Support
- Survey setup by Adzymic Creative Specialist
- Real-time dashboard access
- Media Buy for survey excluded
- Up to 1 million impressions per Smart Survey
- 3 Smart Surveys per order
- Up to 3-month duration
Full Managed Service
- Fully managed by Adzymic team
- Media buy for survey included
- Real-time dashboard access
- 3 Smart Surveys per order
- Up to 1 million Impressions per Smart Survey
- Guarantee 250 respondents per Smart Survey
- Up to 3-month duration
