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    • Solutions 
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      • Smart Survey
    • Services
    • Showcase
    • Case Studies
    • Resources 
      • Blogs / News
      • HTML 5 Banner Preview Tool
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    ADZYMIC Logo
    ADZYMIC Logo
    • Home
    • Solutions 
      • Creative Management Platform
      • Dynamic Creative Optimisation
      • Smart Survey
    • Services
    • Showcase
    • Case Studies
    • Resources 
      • Blogs / News
      • HTML 5 Banner Preview Tool
    • About Us
    • …  
      • Home
      • Solutions 
        • Creative Management Platform
        • Dynamic Creative Optimisation
        • Smart Survey
      • Services
      • Showcase
      • Case Studies
      • Resources 
        • Blogs / News
        • HTML 5 Banner Preview Tool
      • About Us
      Contact Us
      ADZYMIC Logo
      • Adzymic Smart Survey

        Rapid Capture of Customer Insights and Campaign Effectiveness through Programmatic Advertising

      • What is Adzymic Smart Survey?

        Adzymic Smart Survey is a survey-based display ad format that allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days. It is easily set up on the Adzymic programmatic advertising platform and banner ads containing the survey will run on programmatic display inventory, targeting specific audience groups. Results are tracked on the Adzymic dashboard, giving insights in real time.

      • Key Features of Adzymic Smart Survey

        Take a pulse check on your campaigns within a matter of days.

        Campaign measurement beyond clicks and impressions

        A more cost-effective method to measure campaign performance beyond the basic metrics like clicks and impressions, allowing brands to better measure indirect results such as levels of awareness and purchase intent.

        Gather insights with less intrusiveness

        Brands can run anonymous surveys that contain 2-3 multiple choice questions. The survey-based banners appear on webpages as native content and are relatively less intrusive to your targeted respondents.

        Full range of support to run surveys

        Choose from a range of options to set up and run your surveys, from Self-serve to Creative Support to Full Managed Service. See below for more details.

      • Potential Use Cases of Adzymic Smart Survey

        Campaign Effectiveness

        How effective is my media campaign? (e.g. Ad Recall– Have you seen our brand advertised online or on TV in the past month?)

        Brand Study

        How does my brand fare among competitors? (e.g., when you think of category, which of the following brands do you recall or prefer?

        Audience Insights

        What are my target audience behaviours and insights? (e.g., which websites or apps do you visit the most?)

        Audience Validation

        Is my 3rd party audience database accurate? (e.g., Are you a parent with young children <10 years old?)

      • Pricing Model for Adzymic Smart Survey solutions

         

        Self-Serve

        Contact Us
        • Real-time dashboard access
        • Self-serve Smart Survey setup
        • Media Buy for Survey excluded
        • Up to 5 million ad-serving impressions
        • Min 6-month duration

        Recommended

        Creative Support

        Contact Us
        • Survey setup by Adzymic Creative Specialist
        • Real-time dashboard access
        • Media Buy for survey excluded
        • Up to 1 million impressions per Smart Survey
        • 3 Smart Surveys per order
        • Up to 3-month duration

        Full Managed Service

        Contact Us
        • Fully managed by Adzymic team 
        • Media buy for survey included
        • Real-time dashboard access
        • 3 Smart Surveys per order
        • Up to 1 million Impressions per Smart Survey
        • Guarantee 250 respondents per Smart Survey
        • Up to 3-month duration
      • "We had been looking for cost-effective ways to help our client gather audience insights and measure campaign effectiveness. Adzymic Smart Survey met our requirements and the results have been very insightful for our media planning. We have since rolled out the surveys across all PepsiCo brands."

        Neha Shrivastava, Digital Lead of PepsiCo. Foods Portfolio, Mindshare India

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