Take a pulse check on your campaigns within a matter of days.
Campaign measurement beyond clicks and impressions
A more cost-effective method to measure campaign performance beyond the basic metrics like clicks and impressions, allowing brands to better measure indirect results such as levels of awareness and purchase intent.
Gather insights with less intrusiveness
Brands can run anonymous surveys that contain 2-3 multiple choice questions. The survey-based banners appear on webpages as native content and are relatively less intrusive to your targeted respondents.
Full range of support to run surveys
Choose from a range of options to set up and run your surveys, from Self-serve to Creative Support to Full Managed Service. See below for more details.
Potential Use Cases of Adzymic Smart Survey
How effective is my media campaign? (e.g. Ad Recall– Have you seen our brand advertised online or on TV in the past month?)
How does my brand fare among competitors? (e.g., when you think of category, which of the following brands do you recall or prefer?
What are my target audience behaviours and insights? (e.g., which websites or apps do you visit the most?)
Is my 3rd party audience database accurate? (e.g., Are you a parent with young children <10 years old?)
"We had been looking for cost-effective ways to help our client gather audience insights and measure campaign effectiveness. Adzymic Smart Survey met our requirements and the results have been very insightful for our media planning. We have since rolled out the surveys across all PepsiCo brands."
Neha Shrivastava, Digital Lead of PepsiCo. Foods Portfolio, Mindshare India