Frequently Asked Questions on Adzymic
Adzymic Content Ads Management Platform is a tool that allow advertisers and agencies to create, serve and optimise content ad units.
How do I get access to Adzymic Content Ads Management Platform?
Is Content Ad Units a form of Native Advertising?
Native Advertising has many definition and format such as:
Adzymic make use of existing standard IAB display inventory and turn them into Content Ad format.
Using standard IAB Display inventory allows Enzymic to run across large inventory, from desktop to mobile and compatible with all major DSPs and publishers. So Adzymic's Content Ad Units are a hybrid between standard Display Advertising and Native Advertising.
Yes. Adzymic support all DSP through Doubleclick Campaign Manager (DCM)/Sizmek/AOL Ad Servers. As long as the DSP support these major dd servers, it will supported by Adzymic.
Enzymic currently integrate with:
Yes. Adzymic is approved 3rd Party vendor to run on Google Display Network.
No. The simplicity of the tool allow advertisers without design knowledge to create content ad unit. Advertisers just need to supply:
More than that, the image and headline will auto-populated from the destination url.However, the platform is also suitable for agency who can craft high performing ad copy and enticing images, similar to what performance agency has been doing for Paid Search campaign.
Yes. Certainly, there will be agency role that allow creative/media/content agencies to create Content Ads Unit on behalf of advertisers. Advertiser can also access to Content Ads created by their agency.
The beauty of Adzymic is that all HTML 5 display ads can be created by advertisers and agencies without knowledge of HTML 5 coding. The tool will generate creative tag and place it on compatiable ad server (e.g., Doubleclick Campaign Manager, Sizmek).