Adzymic Content Ads Management Platform is a tool that allow advertisers and agencies to create, serve and optimise content ad units.
Create - Create Multi-Ads on one Ad units by simply inputing link, headline and image.
Serve - Creative Ad tags are generated and served through supported ad servers (Doubleclick for Advertisers, Doubleclick for Publishers, Sizmek, Google Display Network)
Optimise - Frequency of each ads are displayed using optimisation engine. Higher performing ad will display more frequently than lower performing ad. Users can also edit and replace ads directly on the platform.
How do I get access to Adzymic Content Ads Management Platform?
Native Advertising has many definition and format such as:
In-feed Ads such as Facebook Sponsored post and Twitter Sponsored tweet.
Content Distribution platform such as Outbrain and Taboola
Programmatic Native such as Sharethrough, Triplelift and Nativo
Branded content offering from major publishers
Adzymic make use of existing standard IAB display inventory and turn them into Content Ad format.
Using standard IAB Display inventory allows Enzymic to run across large inventory, from desktop to mobile and compatible with all major DSPs and publishers. So Adzymic's Content Ad Units are a hybrid between standard Display Advertising and Native Advertising.
What is Content Ad Units?
Traditionally, each HTML 5 Ad unit will contain one standard display and link. Content Ad units generated by Adzymic allow multiple ads in one unit. Content Ad units can be in the form of:
Do I need any design knowledge to create Content Ads in Adzymic?
No. The simplicity of the tool allow advertisers without design knowledge to create content ad unit. Advertisers just need to supply:
More than that, the image and headline will auto-populated from the destination url.However, the platform is also suitable for agency who can craft high performing ad copy and enticing images, similar to what performance agency has been doing for Paid Search campaign.
I am an agency, can I create and serve Content Ads Unit on behalf of my clients?
Yes. Certainly, there will be agency role that allow creative/media/content agencies to create Content Ads Unit on behalf of advertisers. Advertiser can also access to Content Ads created by their agency.
Do I need HTML 5 production knowledge to create Content Ads?
The beauty of Adzymic is that all HTML 5 display ads can be created by advertisers and agencies without knowledge of HTML 5 coding. The tool will generate creative tag and place it on compatiable ad server (e.g., Doubleclick Campaign Manager, Sizmek).