(Left: Kenniess Wong, Co-founder and Executive Director at Adzymic. Right: Lisa Ison, Managing Director at Digital Commons)
SINGAPORE, Singapore-based Ad-tech company Adzymic has expanded to New Zealand, partnering with Digital Commons, to bring their content advertising and dynamic creative solution to market. Digital Commons will be Adzymic's exclusive sales partner for New Zealand.
With the growth of programmatic in digital media, content amplification and real-time data-driven creative has been touted as the next frontier. However, in reality the practice has not been fully adopted by brands due to the sophistication of setting up. Since launched in 2017, Adzymic has been working with brands and agencies in simplifying the process.
"We work with brands and agencies globally and we are excited about the opportunity to do this in New Zealand, with Digital Commons on the ground, to provide sales outreach and support. Their proven track record in connecting products with brands, as well as in-depth knowledge in digital media, is certainly valuable to us as we expand into the region," said Kenniess Wong, Co-founder and Executive Director at Adzymic.
Lisa Ison, Managing Director at Digital Commons commented: "We are thrilled about the partnership with Adzymic as they bring a unique value proposition to the market in content advertising and performance-driven display."
About Digital Commons
Digital Commons was founded in 2016 and provides independent sales representation and the best digital solutions to publishers and products, in Australia and New Zealand.
Headquartered in Singapore, Adzymic is an ad-tech company that helps brands and agencies simplify their creative management process and improve their display advertising performance. Its next generation Dynamic Creative Management Platform transforms display advertising into high performing native advertising and performance marketing engine. Adzymic's proprietary Smart Tag technology allows generation, optimisation and personalisation of ads at scale, based on machine learning and first party's data.
Incorporated in 2017, Adzymic has since worked with several leading agencies, publishers and brands across the region. Adzymic has operations in Singapore, Malaysia, Indonesia and Vietnam.