Singapore-based Ad-tech company Adzymic has signed an agreement with Allegiant Media to make their dynamic creative and content solutions platform available to agencies and advertisers in the Australian market.
As Adzymic's exclusive partner in Australia, Allegiant Media will oversee sales outreach, contracting and customer support.
Adzymic's dynamic creative solution helps brands and agencies simplify their creative management process and improve display advertising performance. Incorporated in 2017, Adzymic has since worked with several leading agencies, and brands across the region.
"We are excited to be able to partner with Allegiant Media to bring our solution to the Australian Market. According to a recent report published by PwC, display advertising reached $3.3bn in 2018, and contributes to 37% of total Australia's online advertising spend. I believe Adzymic is well positioned to drive efficiency and effectiveness in display and video advertising and our solution will deliver great outcomes to brands and their agencies in the Australian market," said Kenniess Wong, Co-founder and Executive Director at Adzymic.
Luke Bussell, Managing Director at Allegiant Media commented, "Our mission at Allegiant is to bring best in breed products to the Australian market and In Adzymic, we have a suite of creative tools that redefine the dynamic inventory marketing and native content space.
Our clients benefit from state of the art dynamic creative tools which integrate seamlessly with their existing media buying and optimisation arrangements. Self-serve and managed service models are all supported.
Adzymic places dynamic inventory marketing and native content discovery back into the hands of brands and their agencies. Initial response to this innovative approach have been great and we look forward to developing our partnership with Adzymic."
About Allegiant Media
Allegiant Media is the customer-facing arm of Allegiant Technology and the exclusive partner for RhythmOne and RhythmInfluence across ANZ, and Adzymic in Australia.
With a growing team in Sydney, Melbourne, Brisbane, Hobart and Kuala Lumpur, we strive to provide our partners, marketers and agencies with outstanding customer service and campaign results
Our team of industry experts is passionate about solving problems and making the complex world of digital advertising, data and verification simple and easy to access
Headquartered in Singapore, Adzymic is an ad-tech company that helps brands and agencies simplify their creative management process and improve their display advertising performance. Its next generation Dynamic Creative Management Platform transforms display advertising into high performing native advertising and performance marketing engine. Adzymic's proprietary Smart Tag technology allows generation, optimisation and personalisation of ads at scale, based on machine learning and first party's data.
Incorporated in 2017, Adzymic has since worked with several leading agencies, publishers and brands across the region. Adzymic has operations in Singapore, Malaysia, Indonesia and Vietnam.