The Challenge
Hong Kong's loan market is fiercely competitive, with every lender fighting for the same pool of borrowers. For UA Finance, standing out required more than just visibility.
The core challenge was twofold: first, to develop visually differentiated creatives capable of capturing attention in a crowded digital landscape; and second, to ensure that time-sensitive tactical promotions — limited offers, rate-driven incentives — landed with enough urgency to drive immediate consumer response.
First-Fold: Audience Intelligence
High-intent micro segments were identified using a combination of first-party data, behavioural insights from GA4, and past campaign performance. Distinct personas — including SME owners, investors, shopaholics, and blue-collar workers — were dynamically targeted with tailored messaging.
The data also pointed to 3PM as the golden hour for call-to-actions, informing precisely when time-sensitive creatives were served.
Second-Fold: Real-Time Dynamic Creative Delivery
Adzymic's AI-powered DCO framework enabled the team to scale creative production and delivery without scaling the manual workload:
- 180 dynamic creative variants produced with 70% less manual work
- Time-based messaging triggers aligned to peak intent windows
- Real-time contextual personalisation across audience segments
- Automated delivery across all placements
The Results
- 2.5% CTR — 10x the industry benchmark
- +20% new customers YoY
- +28% new customers vs the previous month
- 140% better engagement against standard banners
When the right message meets the right person at exactly the right moment, the numbers speak for themselves.