Adzymic has been the adtech partner of choice for major brands in the APAC region, using our platform to execute dynamic creative programmatic campaigns. In this article we summarize the best practices – whether it is using our creative management platform (CMP) for engaging rich media ad formats, or tapping on our dynamic creative optimization (DCO) capabilities for data-driven marketing, learn how businesses have driven higher marketing performance through our platform.
Rich media ads to drive higher engagement and CTR for Standard Chartered Hong Kong
Standard Chartered (SC) Hong Kong needed to ramp up customer acquisition and engagement through the online channel, especially when the Covid-19 pandemic hit the economy. To support a breadth of digital campaigns for consumer banking products, SC used ready-made templates on the Adzymic CMP to develop multiple sets of rich media ads. Different formats were activated featuring interactive panels and videos. These could be rapidly refreshed along with campaign turnover and updated on the fly.
With multiple banner assets for testing and optimization, SC achieved significantly higher production efficiency and improved campaign performance. +296% higher CTR and +60% higher conversion rate compared to standard display banners.
Word-of-mouth marketing on display ads for Aveeno Malaysia
Aveeno skin care products by Johnson and Johnson have consistently received positive reviews on the popular e-marketplaces they are listed on. Aveeno wanted to amplify the voices of their customer advocates on programmatic display advertising, as this was an important influencing factor to drive consideration among their target segment of females aged 25-50 with interest in skincare, beauty, and
body care.
Aveeno used the Adzymic DCO technology to extract the latest 5-star reviews from the e-marketplace and populate them into display banners which were in turn effectively amplified to their target profile via programmatic advertising.
The campaign achieved +35% higher CTR lift, and +40% higher interactions rate compared to standard display banners.
Automated eCommerce remarketing for BCA Expoversary Indonesia
One of Indonesia's largest banks, Bank BCA, hosts an annual anniversary expo sale event featuring deals for property, vehicles, etc. Due to the pandemic in 2021, the bank pivoted to an online event.
With 120 property developers and vehicle brands represented on Expoversary website, BCA used the Adzymic CMP/DCO to automate the development of remarketing ads that were personalized to each user’s interest based on their browsing behaviour. The Adzymic Smart Tag directly extracted product info from the website thereby eliminating the need for product feeds.
Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time. In total, 1,000+ unique creative variations were served to drive conversions for products that were bundled with BCA financing solutions. The display campaign contributed to overall KPI metrics with +162% CTR lift and +272% higher interaction rate.
Building creative variants to deliver relevant ad messaging to various audience segments for Income Singapore
Income is Singapore’s leading composite insurer with more than 2 million policy holders therefore they use an advanced martech stack to analyze and manage consumer data. This results in Income being able to form a vast array of specific microsegments based on customers’ needs and online behaviour.
To synergize microsegment psychographics with personalized ad messaging, Income used the Adzymic CMP/DCO platform to automate production of display advertising assets at speed and scale.
Over 220 banner sizes were generated across 7 campaigns, with higher relevancy giving rise to a +10% higher CTR compared to standard programmatic display banners.
Adzymic helps brands and agencies to simplify the creative management process and improve the performance of display advertising. By combining the power of innovative ROI-driven ad formats, with data and machine learning technology, Adzymic aims to define the cutting edge of programmatic display. Book a consultation with us to level up your campaign performance.