AXA is trusted by more than 1.55 million customers in Hong Kong and Macau to financially protect them, their loved ones and their future. Being Customer First, AXA sought to understand the customers' interests and needs before offering the solution, an ethos that extended to their marketing approach.
Following this line of thinking, Starcom Hong Kong joined forces with The Trade Desk HK team (TTD) and Adzymic to use tech capabilities that would combine data and creative messaging to provide customers with a highly tailored experience in the programmatic ad space, while maintaining time and cost efficiency. All of this led to successful business results for AXA.
THE ADZYMIC SOLUTION
Firstly, Starcom identified the core needs of AXA customers and crafted messages that resonated with them. Then TTD and Adzymic were activated for their data and DCO capabilities respectively:
> DSP bid requests for audience groups used to trigger personalized messages in real-time
> DCO creative automation enabled relevant messaging on a massive scale
> Cost-effective production saved time and cost
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