Electrolux, a leading global appliance company, shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As the brand recognized the importance of personalization in today's digital landscape, the Electrolux Australia team turned to dynamic creative optimization (DCO) on programmatic display as a solution to enhance their marketing efforts.
The goal was to deliver tailored product recommendations to customers who had been on the website, with remarketing ads that would be more relevant and engaging, thus attracting more traffic to return and ultimately go to retail partners’ e-shops for purchase.
In short, Electrolux adopted DCO to deliver a more personalized and effective marketingstrategy, thereby improving their overall campaign performance.
The Adzymic Solution
With the entire UltimateTaste range of ovens, cooktops,refrigerators and rangehoods to manage, there was a
need for a systematic creative strategy. Electrolux Australia chose the Adzymic DCO solution to simplify the process of creating, serving and optimizing their display campaign.
> No Product Feeds Required
Adzymic proprietary Smart Tags implemented on the brand website allowed theautomation of ads creation by directly extracting product information (i.e. product images, description and landing page URLs) from the website. Therefore there was no longer a need to maintain an external feed, cutting down time and effort for such manual effort.
> Custom Banner Template Development
Bespoke templates built according to Electrolux corporate brand guidelines allowed theDCO campaign to stay on-brand, maintaining the integrity of corporate look and feel. Such custom templates can be used over the long term with rapid adaptations to support changeover of image and copy combinations for multiple variations of products.
> Personalized Remarketing to Customers with DCO
Furthermore, Electrolux activated ‘shoppable’ Carousel ad templates by Adzymic whichhave demarcated placeholders for branding and taglines, followed by a series of card panels to contain multiple products. The Adzymic DCO Smart Tag implemented on the website determined the products within the banners that reached the retargeted consumers, based on a well thought-out remarketing journey determined by the brand.
Each user was retargeted with their own last browsed products plus new recommenda-tions that the brand wanted to cross-sell for customers’ consideration. DCO enabled Electrolux to dynamically generate and display different variations of their ads for each user, at speed and scale.
With a robust series of banner ads for testing and rotation, and real-time dashboardreporting on the best-performing formats and sizes to drive a response from the target audience, the media team had clear indications on where to allocate more spends for creatives that perform.
Overall, the campaign achieved:
To learn more, contact your Adzymic representative or reach us at firstname.lastname@example.org