Singapore, 12 November 2026 – Stellar Ace, Singapore’s leading Out-of-Home (OOH) Media company–working with advertising technology innovator, Adzymic, and online brokerage firm, Tiger Brokers–has successfully completed Asia’s first live agentic OOH advertising campaign. This is the first of such applications of artificial intelligence in the advertising industry regionally.

Conducted from 21 October to 3 November 2026 to promote Tiger Brokers’ annual flagship event, Tiger Trade Experience 2026, the campaign used multiple AI agents to work across traditionally separate stages of the advertising process–from media inventory discovery and campaign planning to creative development and preparation for deployment.

Activated across more than 260 digital advertising screens in Singapore, the campaign moved agentic advertising beyond a theoretical demonstration into a real-world commercial environment.

The collaboration brings together Stellar Ace’s extensive OOH media network, Adzymic’s agentic advertising technology and Tiger Brokers’ commitment to exploring new innovations.

Beyond Programmatic: The Next Evolution of OOH Advertising

The emergence of digital and programmatic technologies has enabled greater flexibility, automation and precision in media buying. However, many aspects of campaign planning and execution continue to depend on manual coordination between advertisers, agencies, media owners and technology platforms.

For OOH advertising, this can involve navigating extensive media inventories, evaluating locations and formats, reviewing availability, coordinating commercial approvals and adapting creative assets to meet different technical specifications. Agentic AI introduces a new approach to these processes. Unlike conventional automation, which typically executes predefined instructions, agentic AI systems can interpret objectives, evaluate available information and coordinate multiple tasks to support a broader workflow.

From Campaign Brief to Live Screens: Putting Agentic AI into Action

Photo captions: (As pictured) Asia’s First Agentic OOH Campaign

At the centre of the pilot was a coordinated workflow involving three AI agents, each performing a distinct function in the advertising process. The buyer agent explored Stellar Ace’s inventory and proposed a media plan based on the advertiser’s requirements. The sales agent assessed the plan on the media owner’s behalf, reducing the back-and-forth between buyer and seller. The creative agent then interpreted Tiger Brokers’ brand guidelines and each screen’s specifications to generate the advertisements, a task traditionally done by hand.Together, these agents supported a connected workflow spanning media discovery, planning, inventory assessment and creative preparation. Crucially, human oversight was maintained throughout the process. Tiger Brokers reviewed and approved the proposed media plan before Stellar Ace accepted the media buy. The respective teams also conducted creative checks and managed the operational requirements necessary to bring the campaign live.

The exercise demonstrated a practical model in which AI agents support execution while people retain responsibility for commercial decisions, brand suitability and campaign delivery.

A Real-World Test of Emerging Advertising Technology

While agentic AI has attracted growing industry attention, translating the technology into live advertising operations presents additional challenges, particularly when digital workflows must interact with physical media infrastructure. This collaboration was significant because it was deployed for an actual advertising campaign, rather than in a simulated environment.

“Agentic advertising presents an opportunity to move towards a more connected advertising ecosystem. We are in an era of advertising where planning, buying, and delivery can be fundamentally transformed. Speed, agility and accountability will define how we deliver value. This pilot, conducted for a real campaign with a real advertiser and actual OOH inventory is a huge step in Stellar Ace’s move towards AI-enabled OOH advertising,” said Tony Heng, President, Stellar Experience.

Reimagining the Future of Media Buying

Agentic technology has the potential to simplify parts of this experience by enabling intelligent systems to assist with discovery, comparison, planning and coordination. The Tiger Brokers pilot represents an initial exploration of these possibilities.

“Earlier this year, we started building agentic infrastructure for advertising. With Tiger Brokers and Stellar Ace, we put it to work on a live OOH campaign. This is a first step towards what we set out to build: intelligent agents working together across the advertising value chain, so teams can spend their time on judgement rather than coordination,” said Kenniess Wong, Co-Founder and Executive Director, Adzymic.

As agentic advertising continues to develop, the focus is expected to shift from demonstrating technical capabilities towards establishing the operational frameworks required for broader industry adoption.

“At Tiger Brokers, we are always looking for innovative ways to engage our audiences more effectively. This agentic pilot has been an encouraging experience, demonstrating the potential for AI to streamline media planning and we see the potential for agentic AI to transform how brands plan and activate our advertising campaigns in the future,” said Ernest Teh, Marketing Director, Tiger Brokers (Singapore).

Stellar Ace and Adzymic will share insights and learnings from the pilot at the upcoming Asia OOH Regional Seminar happening in Vietnam on 12-13 November 2026.

As artificial intelligence continues to transform advertising, the initiative underscores an emerging trend in the industry, where technology does more than automate individual tasks, but also helps connect the people, platforms and processes to bring advertising campaigns to life.

About Stellar Ace

Stellar Ace is Singapore’s leading Out-of-Home (OOH) media company, bringing everyday journeys to life through powerful brand storytelling. We transform daily commutes into memorable experiences, connecting brands with millions of consumers through a dynamic mix of static and digital touchpoints islandwide.

As a subsidiary of SMRT Corporation, Stellar Ace operates an expansive media network spanning MRT stations, retail spaces, road assets, and 100% of Singapore’s bus shelter advertising inventory — offering brands unrivalled reach and visibility. With exciting advancements in digital innovation and programmatic technology underway, Stellar Ace is shaping the future of intelligent OOH advertising — creating smarter, sharper, and more impactful ways for brands to engage audiences on the move. For more information, visit www.stellarace.com.sg

About Adzymic

Adzymic is an award-winning omnichannel advertising platform built for the agentic era. Combining a Creative Management Platform, Dynamic Creative Optimisation engine and curated Premium Exchange, Adzymic gives brands and agencies an end-to-end suite to

create, personalise and activate high-impact campaigns across display, video, connected TV and digital out-of-home. Trusted by leading brands and agencies worldwide, Adzymic powers campaigns for some of the world’s most recognised advertisers, delivering measurable engagement and performance at scale. As advertising shifts towards agentic execution, Adzymic is building the infrastructure for AI to plan, create and optimise campaigns across every touchpoint. For more information, visit www.adzymic.co/agenX

About Tiger Brokers

Tiger Brokers (Singapore) Pte Ltd ("Tiger Brokers (Singapore)") is a brokerage firm operating with a Capital Markets Services (CMS) Licence from the Monetary Authority of Singapore (MAS). Its trading platform, Tiger Trade – available on both online and mobile apps (Apple App Store and Google Play Store) – offers complimentary real-time stock quotes, dedicated multilingual customer service during trading hours and 24/7 finance news updates.

Through Tiger Trade, Tiger Brokers (Singapore) offers retail investors in Singapore access to six global exchanges in the US (NYSE, NASDAQ), China (Shanghai/Shenzhen-Hong Kong Stock Connect), Hong Kong SAR (HKEX), Singapore (SGX) and Australia (ASX), with access to investment offerings such as Equities, Exchange-Traded Funds (ETFs), Futures, Stock Options, Warrants, Callable Bull/Bear Contracts (CBBCs), Daily Leveraged Certificates (DLCs), and US-listed over the counter (OTC) equities, and Fund Mall.

Tiger Brokers (Singapore) is the Singapore entity of UP Fintech Holding Limited (NASDAQ: TIGR), known as "Tiger Brokers" in Asia, a leading online brokerage firm focusing on global investors. The group currently serves over 10 million users and close to 2.6 million account holders worldwide on its flagship platform "Tiger Trade", owns 81 licences and qualifications in different markets, and has over 1,000 employees on the team in Hong Kong, Singapore, New Zealand, the US, Australia, and Mainland China.

For its advanced digital capabilities and investor-centric platform, Tiger Brokers (Singapore) was named Best Personal Investment Platform at the Euromoney Awards for Excellence 2026 for its growth among self-directed retail investors, and won Fintech – Brokerage at the Singapore Business Review Technology Excellence Awards 2026. In recognition of the high quality of service and information provided to help retail investors invest smartly, Tiger Brokers (Singapore) was also named Best Retail Broker at the Securities Investors Association (Singapore)'s Investors' Choice Awards 2026. The company has been recognised by Tech in Asia as one of Singapore's Top Fintech Companies in the Wealth Technology category for two consecutive years, in 2025 and 2026. At the group level, Tiger Brokers was named one of the World's Top FinTech Companies by CNBC and Statista in 2025 and 2026 for its global fintech innovation and its TigerAI investment assistant.

For more information, please visit https://www.tigerbrokers.com.sg/

Media Contacts

Stellar Ace Pte Ltd
Luk Si Ying
Email: media@smrt.com.sg

Adzymic Pte Ltd
Peggy Koh
Email: peggy@adzymic.co

Sharon Lok
Email: sharon@adzymic.co

Tiger Brokers (Singapore)
Shelton Chang (PR Manager)
Email: shelton.chang@tigerbrokers.com.sg