Singapore, 10 May 2022 – Adzymic, a leading provider of dynamic creative solutions, has appointed Aaron Zurita asits new regional lead for the LATAM region. Based in Mexico City, Zurita will spearheadthe company's growth and development throughout the Latin American region. 

Zurita's experience spans technology, agencies, media platforms and mostrecently served as Country Manager for martech companies in the LATAM region. In his new position as Regional Lead-LATAM, he will play a key role in Adzymic's continued growth in the region, managing strategic partnerships with agencies and brands, as well as new business development.  

Aaron Zurita, Regional Lead-LATAM, Adzymic 

“I knew Adzymic was the right choice because I love being able to work with solutions that go beyond the typical digital media offerings – over here it encompasses multiple aspects within a single platform like creative management, data-driven targeting, machine learning and performance. Adzymic's strong focus on using DCO to innovatively solve business challenges puts us at the forefront of the rapidly growing the martech ecosystem,” said Zurita.  

Zurita joins Adzymic at apivotal moment in the company’s development, with major brands coming on boardin the LATAM region, including Claro, Cisco, HP, Grupo Rey and Elektra.  Based on the Latin America Ad Spending 2021 by eMarketer, digital ad spending in LatinAmerica will grow 15.0% to $9.96 billion in 2021, with mobile ad spending in Mexico accounting for 88.5% of digital ad spending, the second-highest share in the world behind China. Adzymic’s own projections are for the Mexico market tocontribute at least 20% of revenue within the next two to three years.