Singapore, 29 Nov 2021 – Adzymic has announced the launch of their Smart Survey solution, a survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days. It is easily setup on the Adzymic platform and banner ads containing the survey willrun on programmatic display inventory, targeting specific audience groups. Results are tracked on the Adzymic dashboard giving insights to advertisers inreal time.
Pilot use cases of Smart Survey have included advertisers seeking to measure full-funnel campaign effectiveness, brand lift, 3rd party audience validation and audience insights. “As brands continue to increase investments in programmatic media to drive awareness and purchase intent, we seek to provide a more cost-effective method to measure campaign performance beyond basic metrics like clicks and impressions.” said Travis Teo, Co-founder and Executive Director, Adzymic. “Smart Survey offers the added advantages ofallowing brands to run anonymous surveys that contain 2-3 multiple choice questions. The ads appear as native content on web pages and are relatively less intrusive.”
Mindshare India is one of the early adopters who has used the solution for their client, PepsiCo. Neha Shrivastava, Digital Lead of the PepsiCo. Foods Portfolio said “We had been looking for a cost-effective way to help our client gather audience insights and measure campaign effectiveness. Adzymic’s Smart Survey offering met our requirement and the results have beenvery insightful. It has provided us with deeper insights for our media plansand we have rolled out the surveys across all PepsiCo brands.”
The Smart Survey solution is now available to advertisers in scalable packages, with self-serve options, creative supported packages, or managed services. Smart Surveys executed under managed services come with a guaranteed number of respondents to ensuresignificant results for advertisers.
For more information, please contact your Adzymic representative.
