Singapore, October 19, 2026 – Adzymic today launched AgenX Sales Agent, enabling media owners to make their premium advertising inventory available to AI buyers across display, video, digital out-of-home and high-impact digital ad formats. Media owners who have made their inventory available through Adzymic’s agentic infrastructure include Mediacorp, SPH Media, Stellar Ace, and The Smart Local Media Group.

Singapore’s Premium Inventory, Now Accessible to AI Buyers

This marks the second release in Adzymic’s AgenX suite, following the earlier launch of its Creative Agent. At the heart of the Sales Agent’s offering is the Adzymic Premium Exchange (APX) for omnichannel advertising—a curated network of high-impact and rich-media formats across premium publishers.

Built on long-standing partnerships with media owners, the exchange gives advertisers access to media that reaches up to 90% of online audiences in Singapore, as well as 85% of the island’s population through digital out-of-home networks. With APX now accessible through AgenX Sales Agent, these placements can be discovered, evaluated, and where supported, executed by compatible AI buyer agents.

AgenX Sales Agent is built on the Prebid Sales Agent foundation and extends it with Adzymic’s publisher integrations, premium media network and commercial workflows. Operating on the Ad Context Protocol (AdCP) and supporting both the Model Context Protocol (MCP) and agent-to-agent (A2A) protocol, AgenX Sales Agent opens up media owners' inventory to authorised and compatible AI buyer agents.

What This Means for Brands and Agencies

Traditionally, brands and agencies have accessed inventory either programmatically through supply-side platforms or through direct insertion orders. For direct insertion orders, the proposal and negotiation cycle between an advertiser and publisher can sometimes take days.

Agentic advertising, where AI agents perform advertising tasks on behalf of brands, agencies and media owners, can compress parts of this process from days to minutes.

Raj Parekh, Head of Growth and Partnerships at Mediacorp, said: “At Mediacorp, we are focused on helping partners and clients connect with audiences through trusted, effective advertising solutions across our premium media environments. As AI begins to play a greater role in how media is planned and bought, working with Adzymic’s AgenX Sales Agent allows us to explore how AI-enabled buying tools can make our advertising inventory more discoverable and accessible to buyers, while preserving the quality, trust and brand-safe environments that advertisers expect from Mediacorp.”

Sharing that focus on quality, Alicia Luke, Head of Channel Partnership at SPH Media, said: “We are constantly working with industry and adtech partners to ensure high-quality publisher media stays visible and valuable in an AI-driven environment. Ensuring our inventory is properly represented and accessed by AI buyers is a key step towards a modern, responsive, publisher-led marketplace.”

Adding an out-of-home perspective, Michele Low Richards, Assistant General Manager, Sales at Stellar Ace, said: “Out-of-home (OOH) advertising is one of the most dynamic media channels, where location, audience movement and timing influence buying decisions. That makes it especially suited for agentic media planning. At Stellar Ace, we are among the first to transform our media network by packaging our inventory in a way that buyers can have real time, AI-powered info enabling them to find, evaluate and match with relevant OOH placements.”

Bringing these perspectives together, Travis Teo, Co-Founder and Executive Director of Adzymic, said: “AI is transforming how advertisers execute campaigns and how publishers bring inventory to market. By launching AgenX Sales Agent, we are connecting buyer and sales agents through open protocols, giving advertisers easier access to premium, context-rich media while helping publishers retain control and respond to revenue opportunities faster.”

Media owners looking to make their inventory available to AI buyer agents, and brands or agencies interested in exploring agentic media buying, can get started at www.adzymic.co/agenX or reach out to Adzymic.

About Adzymic

Adzymic is an award-winning omnichannel advertising platform built for the agentic era. Combining a Creative Management Platform, Dynamic Creative Optimisation engine and curated Premium Exchange, Adzymic gives brands and agencies an end-to-end suite to create, personalise and activate high-impact campaigns across display, video, connected TV and digital out-of-home. Trusted by leading brands and agencies worldwide, Adzymic powers campaigns for some of the world’s most recognised advertisers, delivering measurable engagement and performance at scale.

As advertising shifts towards agentic execution, Adzymic is building the infrastructure for AI to plan, create and optimise campaigns across every touchpoint. Discover more at www.adzymic.co/agenX.

Press Contacts

Peggy Koh
Adzymic Pte Ltd
peggy@adzymic.co

Sharon Lok
Adzymic Pte Ltd
sharon@adzymic.co